In a period of rapid technological development, having a website has become mandatory if you intend to compete in the 21st century.
I’m always amazed when I communicate with business owners and they still consider a website a liability. They consider a platform that promotes their products and services to millions of potential prospects a liability.
There are countless businesses that have been totally transformed by having a quality online presence.
Most consumers now use the internet to research products and services they want to buy and your website is very important in attracting new customers online.
You can see from the stats that over 3.7 billion people access the internet which represents 50% of the world population. There are over 2.7 billion social media users.
According to Nigeria Communication Commission, over 91 million Nigerians access the internet.
There are over 25 million Nigerians using various social media platforms.
As a business owner, you cannot decide to ignore these statistics.
It points to the direction the world is heading to and if you ignore it, you will be putting your business at risk.
Big brands that refuse to embrace innovations die or go into bankruptcy. No matter how big your business is if you fail to embrace innovation; you are risking being eliminated by your competitors using innovation technological breakthrough to reach and serve customers better.
Here are 5 ways a professionally designed website can help you attract more customers and grow your business;
1) Quality Brand Positioning
A professional website will help present your business as a quality brand. Prospects now judge a brand image by the quality of their online presence. Imagine a prospect requesting your website address in order to find out more about what you offer and you answered that you don’t have a website. That could cost you a lot of business opportunities.
By also having a custom and official email address such as firstname.lastname@example.org will also present your business as a serious brand.
In this time and age, a quality brand positioning increases trust and that also leads to more sales.
2) Ability to Sell Online
Websites have gone beyond just being static pages to full fledge ecommerce platforms that can sell your products and services while you sleep.
Technology has now made it possible for your customers to make payment for your products and services using their debit cards from the comfort of their homes and offices.
With the ease of transaction, customers will be encouraged to shop more on your website rather than going through the bank or manual process. This will also lead to increase in monthly transaction on your business
3) Increase Visibility and Publicity
The more people know about your business, the more the possibility of making more sales. A well marketed website can help you increase publicity for your business and attract more customers.
With various social media platforms with millions of Nigerians as members, it is now easy to generate traffic to your business website using both free and paid techniques.
More publicity for your products and services = more money.
4) Customers Acquisition through Search Engines
Search engine like Google has now become our second brain
We use Google to search for whatever we need. If you sell cars and your prospects want to buy a car, they will use Google to search for Car dealers.
By having a website that is search engine optimized will help you rank on search engines like Google and enable you to attract high paying clients consistently.
I have been getting clients from Google consistently in the past 5 years without paying a dime for advertisement.
The websites we design are also search engine optimized to enable you to start receiving free customers from Google consistently.
5) Lead Generation
The fact is not everyone who needs your service will be able to buy now. By having their email address, you can consistently send them email messages using a tool like MailChimp and they will end up becoming a customer someday.
Your website will give you the opportunity to have various email subscription form that your prospect can use to subscribe to your email newsletter.
According to statistics, email marketing has the highest conversion rate among all various online marketing techniques. That means email marketing will enable you to get more paying customers faster than other online platforms.
So you need to take email marketing serious. This is the reason why almost all the big brands are involved in email marketing.